Etude House (CLOSED)

While Etude House isn’t French by any means – etude means to practice or to study in French – the name is certainly fitting given the massive range of k-beauty products they offer aspiring beauty connoisseurs. Pick up tubes of their Dear Darling Water Gel Tint ($42) or Shine Chic Lip Lacquer ($139) for that juicy, ombré popsicle lip look, or achieve that luminous glass skin with their popular Moistfull Collagen range ($270 for the set). If Etude House’s bright pink branding isn’t recognizable enough, look out for their advertisements featuring famous faces like K-pop girl band Red Velvet and frequent collaborations (Winnie the Pooh) in stores all over Hong Kong.