Lili & Tom

In the process of making Lili & Tom, owners Eti and Udi Sayeg aimed to design trendy, urban designs that weren't simply crafting adult fashion in children’s sizes. Lili & Tom is cute, but not too cute, sweet, but not too sweet - with a slight edge. This local brand has exploded in recent years, making its way into almost every Tel Avivian child’s closet, due to its laid-back, casual aesthetic, hip designs and affordable price points. With sizes from newborn to 14, and a color scheme that strays from the typical blue and pink options, this brand knows their customer well and caters to them accordingly.