Dove Spa

Yes, that Dove. In between filling bars of soap with one quarter moisturising cream, the cosmetics company has found time to establish a chain of good-value, no-nonsense beauticians across the capital. While most are located in the bowels of Virgin Active gyms, the stand-alone branch in Chiswick is quite cosy, and offers great massage and some lovely treatments for January, like the ‘head-to-toe recharge’. That gets you a full-body buff, wrap, facial and massage for £49.