ImmerseLDN

London’s immersive entertainment district
  • Things to do | Event spaces
  • Royal Docks
Andrzej Lukowski
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Time Out says

Part of the hulking Excel London complex in the Docklands (more accurately its newer Excel Waterfront area), ImmerseLDN is a whole entertainment district built inside a single vasty building. Although it’s difficult to really narrow down what it does precisely – it runs the gamut from exhibitions to theatre – most of the work staged there can be classed as ‘immersive’.

Details

Address
Excel Waterfront
ExCeL Centre
London
E16 1XL
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What’s on

Wundrful World of Christmas

3 out of 5 stars
This review is from 2025. Wundrful World of Christmas will retrun for 2026 at a new location. Although it sounds like the core experience will be the same, it will now feature ‘a brand-new sparkling village - the Elves’ Playground, filled with twinkling light installations, gentle fairground rides, festive food and drink, Christmas market stalls and more.’ Long gone are the days when a British grotto meant a quick sit on the knee of a boozy-smelling man with an obviously fake beard in the backroom of a mid-tier department store. In the age of immersive theatre, London’s grottos have spun off into all sorts of esoteric forms that now typically involve a lengthy ‘adventure’ prior to finally meeting Old Saint Nick, whose knee you are very definitely not allowed to sit on because of woke. The oddly named Wundrful World of Christmas is billed as an immersive experience rather than a grotto, and indeed in its native Australia that may be fair enough – do they even have grottos in the land of beach Christmas? But here it is basically a posh grotto, and probably London’s biggest this year, with an expensive marketing campaign and fancy location in Borough Yards. It begins with us ‘boarding’ what my notes say is a flying lift, which – as conveyed via computer generated vista we see out of its ‘windows’ – is piloted by a slightly fractious group of elves all the way to the North Pole. There we encounter… more elves, who are hanging out in a cluster of rooms so Christmassy they...
  • Immersive
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