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New York in winter has its perks: fewer tourists, cool air and now, some of the best deals of the year on the city’s most incredible experiences.
Starting today, NYC Tourism + Conventions has opened sales for NYC Must-See Week as part of the broader NYC Winter Outing 2026 and the headline offer is simple and tough to beat: you can score two-for-one tickets to nearly 80 of the city’s top museums, attractions, tours and performing arts venues.
The savings window runs from January 20 through February 12, giving you a three-week excuse to finally cross a few things off your “one day” list, without paying full freight. The list includes things like Empire State Building Observatory views, Jazz at Lincoln Center shows, Yankee Stadium tours, Carnegie Hall concerts and cultural heavy-hitters like the Metropolitan Opera and the Museum of the Moving Image, all suddenly twice as tempting when you’re only paying for one ticket.
The offering is part of the larger NYC Winter Outing umbrella, which also includes NYC Restaurant Week, NYC Broadway Week and NYC Hotel Week. Together, the programs roll out deals at more than 850 businesses across the five boroughs and this year’s lineup will be its biggest yet. Whether your idea of winter fun is art, theater, food or a staycation, there’s a discount ready for you.
For Must-See Week specifically, the range of participating spots is impressively broad, including both big-name attractions and niche finds. (Alice Austen House Museum on Staten Island, Mercer Labs in Lower Manhattan or Like a Local Tours are underrated favorites, but even classic splurges like the rink at Rockefeller Center and QC NY’s spa experience get a rare moment of financial mercy.)
On the website, you can sort offers by borough, neighborhood, type of experience and booking method. Some attractions require advance reservations and others let you redeem in person, so it’s worth checking the fine print before you head out.
If winter is typically our hibernation season, consider this your official nudge to get back out there. With two-for-one tickets across the city’s cultural greatest hits, Must-See Week makes January and February feel a little less gray and an ideal time to play tourist in your own town.