This famous tax prep company is opening a store in SoHo

Tax season is usually just something that lives on your laptop and your kitchen table, but TurboTax is about to change that. The tax-prep giant is opening its first-ever flagship storefront in SoHo this month, making one of life’s least glamorous chores into something you can do in person, in one of New York’s buzziest neighborhoods to boot.

The new store will open to the public on Saturday, January 17, at 463 Broadway by Grand Street, bringing in-person tax help to the heart of downtown. Instead of filing solo and crossing your fingers that you didn’t miss anything important, you’ll be able to book appointments with tax experts and use the company’s digital tools that you may already be familiar with.

The storefront’s aim is to meet people where they already are. Since the area sees millions of shoppers, commuters and wanderers each year, TurboTax is betting that the convenience—and visibility—will make tax prep feel less intimidating. Whether you’re a freelancer going through the 1099 juggle, a first-time filer or someone who just wants a second set of eyes on your returns, the store is designed to be a walk-in solution for one of adulthood’s most relentless headaches.

Inside, the space is a calm, work-friendly environment for getting your taxes done without distractions. You’ll be able to meet with experts, ask questions in real time and use the company’s AI-powered platform to handle the heavy lifting.

The opening also comes at the perfect time: the IRS is now pushing taxpayers to prepare earlier and lean more heavily on digital tools like online accounts and direct deposits. TurboTax’s brick-and-mortar move fits nearly into that shift—more tech-forward, but still with a human safety net in case things get complicated.

In a city where people outsource everything from laundry to grocery shopping, outsourcing your tax panic seems like a logical next step. TurboTax in SoHo won’t make taxes fun. But it might finally make them feel manageable.