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Celebutoque Bobby Flay (Gato, Mesa Grill) is behind this regional American chain, with a location inside New York’s Roosevelt Field shopping mall. Here, diners can choose their burger base—certified Angus beef, ground turkey or whole chicken breast—and toppings, with options like Philly-style provolone and grilled onions, or a West Coast-repping version with avocado relish and watercress. Make it “crunchified” with crispy potato chips on top.