Homegrown confectionary chain Tiong Bahru Bakery isn’t just about fragrant, flakey bakes – at least not anymore. Shortly after revamping its namesake flagship at Eng Hoon Street, the popular Singaporean F&B brand has just unveiled its brand new lifestyle concept, Crumb & Go. Parked right behind the OG café, this retail store serves as an extension to your dine-in experience, with trendy merchandise perfect as gifts, as well as outlet-exclusives.
Diehard pastry fans can rep the brand with original Tiong Bahru Bakery apparel and accessories, including the very TBB crew t-shirt ($56) that the bakery’s staff wears, albeit in a ‘French vanilla creme’ colourway instead of navy. If that’s a little too overt for you, wear your love for dough with pastry-inspired iron-on patches (from $4) and tote bags ($40) designed in collaboration with local clothing label, Atlas Kind. And if you can’t get enough of TBB’s café vibes, spruce up your home with TBB’s canele-shaped incense holders ($35), matcha-scented candles, and Jellycat-inspired pastry plushies.
There’s also a series of specially curated goods from independent brands, both local and regional. Some head-turning finds include butter- and onion-shaped lamps by Issho Labo, eclectic glassware from Sardine (which we also mentioned in our article on Frikin Guds), and adorable 3D-printed animal keychains from Thai brand Hue Studios.
Ready-to-eat sandwiches, salads, and beverages are available for quick takeaways from a small convenience-style counter. Keep an eye out for the Crumb & Go-exclusive kouign amann soft serve and coffee slushie – these will be available from January 2026 onwards.
Crumb & Go by Tiong Bahru Bakery is located at 55 Tiong Bahru Road. Find out more via @tiongbahrubakery on Instagram.
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