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It’s not hard to find a great burger in Tokyo, but these days they rather often come with a steep price tag. That’s why we’re excited about the latest addition to the city’s gourmet burger scene: Neo Nice Burger.
Opened in October 2025, this location along Miyamasuzaka in Shibuya is run by the company behind the popular bakeries I’m Donut? and Amam Dacotan. Aiming to offer a more casual way to enjoy gourmet burgers, the venture was launched by chef Ryota Hirako in response to rising prices, with the goal of making well-crafted burgers more accessible.
The menu features 13 burgers, from the classic Neo Nice Burger with the restaurant’s signature tomato sauce to the Neo Teriyaki Burger and more adventurous options like the Caesar Bacon Burger and Tandoori Chicken Burger.
The restaurant takes pride in making nearly everything in-house – from the bread and sides to condiments like ketchup and mayonnaise. Best of all, prices are refreshingly reasonable, with burgers starting at ¥450 and sides going for ¥400.
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