In case you’ve been living under a rock during the second half of 2025, Netflix’s K-Pop Demon Hunters has taken the world by storm with its catchy tunes and colourful animated characters. Building on this massive momentum, the creators have launched a themed pop-up store in Seoul in early December, which has been a huge success. Following this, the animated film’s themed store will tour Asia throughout December and January, with Hong Kong as its first overseas location.
Visit New Town Plaza from December 18 to January 11 for exclusive merchandise of the Huntrix girls, the Saja Boys, and even adorable sidekicks Derpy and Sussie. Shoppers can look forward to themed clothing based on the movie’s hit songs, washi tape, lenticular photocards, plush toys, posters, and mini-CD key rings, among others.
After a fun shopping spree, don’t miss out on nearby K-Pop Demon Hunters-themed activities. Enjoy arts and crafts such as clay ornament workshops and chibi-style oil painting, participate in a cosplay contest for kids, and dig into themed food and drink offerings at participating restaurants.
Find more details about the exclusive themed workshops and experiences on New Town Plaza’s website.
K-Pop Demon Hunters pop-up details:
Date: December 18, 2025 – January 11, 2026
Opening hours: 10am-10pm
Address: L1 West Wing, Phase 1, New Town Plaza, Sha Tin
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